The Power of China's Cancel Culture on Foreign Brands Over Xinjiang Cotton | Gen 跟 China

Posted by Saif Cole on

VICE World News’ latest series, ‘Gen 跟 China’ is an insider’s view of the country as it navigates a post-pandemic world. In this second episode, we look at how Chinese consumers are cancelling foreign brands that have chosen not to source cotton from Xinjiang province, over allegations of human rights abuses.

Many foreign clothing brands are being boycotted in China over their decision not to use Xinjiang cotton. We speak to a sneakerhead who decided to return his Nike and Adidas shoes for patriotic reasons and discover who is really pulling the strings of cancel culture in the country.

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