FROM THE TUBE — Supreme

Why Supreme Is So Expensive | So Expensive

Posted by Saif Cole on

Why Supreme Is So Expensive | So Expensive
From the eye catching logo, to limited product releases, and artist collaborations, Supreme has transitioned from small skateboarding store in New York to a $1 billion dollar streetwear company over the past 20 years.

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Counterfeit Culture | Seoul: A Look Inside Korea’s Fake Fashion World

Posted by Saif Cole on

Counterfeit Culture | Seoul: A Look Inside Korea’s Fake Fashion World
In recent years, Korea has emerged as one of the world’s fastest-growing fashion markets. Koreans are obsessed with fashion, and the country produces scores of talented designers, many of whom are now breaking out onto the global stage.

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From Yeezy to Supreme, Hypebeast Culture Explained | Suddenly Obsessed Marathon

Posted by Saif Cole on

From Yeezy to Supreme, Hypebeast Culture Explained | Suddenly Obsessed Marathon
Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.

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STALLION

Posted by Saif Cole on

STALLION

A video by William Strobeck for Supreme in Milan. 

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