FROM THE TUBE — Streetwear

Why Supreme Is So Expensive | So Expensive

Posted by Saif Cole on

Why Supreme Is So Expensive | So Expensive
From the eye catching logo, to limited product releases, and artist collaborations, Supreme has transitioned from small skateboarding store in New York to a $1 billion dollar streetwear company over the past 20 years.

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Counterfeit Culture Moscow: Inside the Russian Fashion Black Market

Posted by Saif Cole on

Counterfeit Culture Moscow: Inside the Russian Fashion Black Market

For the second installment of Counterfeit Culture, Highsnobiety’s first-ever documentary series, we headed to Moscow to find what’s driving Russia’s thriving market for fake streetwear. Russia’s counterfeit industry stretches back decades, to when Communism isolated the country from Western products. Now, almost 30 years after the collapse of the Soviet Union, Russia’s borders are open, but a fragile economy, international sanctions and low wages has kept the country’s demand for fakes alive and well. DIRECTOR / EXECUTIVE PRODUCER Thomas Jamison PRESENTER / PRODUCER Alec Leach DIRECTOR OF PHOTOGRAPHY Robin Thomson ART DIRECTION Louie McPherson EDITOR Louie McPherson Robin Thomson ASSISTANT...

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From Yeezy to Supreme, Hypebeast Culture Explained | Suddenly Obsessed Marathon

Posted by Saif Cole on

From Yeezy to Supreme, Hypebeast Culture Explained | Suddenly Obsessed Marathon
Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.

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The Intention of Creativity: A Conversation with Jerry Lorenzo & Pastor Steven Furtick

Posted by Saif Cole on

The Intention of Creativity: A Conversation with Jerry Lorenzo & Pastor Steven Furtick
Pastor Steven Furtick and Jerry Lorenzo, designer & owner of Fear of God, have a conversation about the intention of creativity and the power of remaining open and available to God.

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Jerry Lorenzo Talks Fear of God & the State of Streetwear

Posted by Saif Cole on

Jerry Lorenzo Talks Fear of God & the State of Streetwear
At thedrop@barneys, we sat down with Fear of God designer Jerry Lorenzo to talk about the brand, his in-store installation, and what inspires him to design.

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