Many foreign clothing brands are being boycotted in China over their decision not to use Xinjiang cotton. We speak to a sneakerhead who decided to return his Nike and Adidas shoes for patriotic reasons and discover who is really pulling the strings of cancel culture in the country.
From the eye catching logo, to limited product releases, and artist collaborations, Supreme has transitioned from small skateboarding store in New York to a $1 billion dollar streetwear company over the past 20 years.
For the second installment of Counterfeit Culture, Highsnobiety’s first-ever documentary series, we headed to Moscow to find what’s driving Russia’s thriving market for fake streetwear. Russia’s counterfeit industry stretches back decades, to when Communism isolated the country from Western products. Now, almost 30 years after the collapse of the Soviet Union, Russia’s borders are open, but a fragile economy, international sanctions and low wages has kept the country’s demand for fakes alive and well. DIRECTOR / EXECUTIVE PRODUCER Thomas Jamison PRESENTER / PRODUCER Alec Leach DIRECTOR OF PHOTOGRAPHY Robin Thomson ART DIRECTION Louie McPherson EDITOR Louie McPherson Robin Thomson ASSISTANT...
In recent years, Korea has emerged as one of the world’s fastest-growing fashion markets. Koreans are obsessed with fashion, and the country produces scores of talented designers, many of whom are now breaking out onto the global stage.
Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.