We're taking a small break from the usual to present our new show 'UNSCRiPTED' where we answer questions and cover a multitude of topics covering street fashion in general in an informal format. No crazy slides just one on one. This week we start with giving you tips on starting your own street fashion or streetwear brand. After years of brand consulting and designing Reggie Casual gives you the skinny on what makes a successful brand takeoff. This is part one and it's Brand Philosophy.